Session descriptions are your opportunity to tell Podders what they can expect, so that you can build an audience that wants what you have to offer.
Six Tips for Writing Effective Class Descriptions
Think like a Podder. What would they want to know before choosing to experience your session? Picture somebody from your target audience on MyFitPod looking for a class. How can you describe your session so that they know that it's just what they are looking for?
Tell them who the class is for. When you set up your session, you'll be able to set the experience level (all-levels, beginner, intermediate, advanced), but it might be a good idea to go into a bit more detail about who the class is for in the class description, if there is something more specific about who the class is meant for that would be helpful to share.
Describe the vibe. Are your sessions peaceful, fast-moving, or somewhere in between? Do you push your participants to do more or do you let them set their own effort level? Whatever the tone of your sessions is, there are people out there who want exactly that, so tell them what about it.
Tell them how your session is unique. What makes it different from other sessions with similar themes? Maybe you play a specific genre of music or you have a unique strength. Do you end your class by playing a ukelele and singing a lullaby? Do you teach in two languages? Whatever makes you and your sessions stand out from the crowd, put it somewhere in your session description.
End it with a Call to Action. Calls to Action, or CTA's, are where you ask the Podder to do something. And they're an effective way to move a person from being interested to actually committing. Think about adding a statement like "If you want X, Y, or Z, click now to reserve your spot."
Test it out. Your session description needs to be easy to read, or it's not going to get read. So, read it aloud to yourself, then have somebody else, or a few people, read it for themselves. How does it sound to you? Do your test readers have questions about the class after they read your description? Make sure that it's fluid and that it has the info that Podders want to know.
